Don't Blink Espresso
magical mix - a bit of this, a dash of that, voila

ethereal espresso plane

-

While Swaslu seeks out stellar espresso roasts and processes the roasts into an espresso cellar (hundreds of roasts drawn and frozen in time with key flavor details locked in place forever), we live to experiment.  When we find a combo that works for us we want to share it with you.

Thus, Blink Espresso, a magical combination of espressos.

Stealth Roasts
We do the labor ... pushing roaster flavor! - marketing espresso is a tasty job ... someone has to do it. - MORE
TLDR / Summary -

Swaslu samples Stealth Roast Americanos (and, on occasion, other espresso based drinks) using anonymous flash frozen manual ( https://www.rok.coffee ) espresso roasts at events ... and collects up unbiased reviews and comments.

Swaslu collates the results and creates a database of anonymous taste preference information.

Americanos (and espresso based drinks) will rule the world!

***NOTE: we often mix a bit of this espresso and a bit of that espresso making the don't blink espresso

Dear Roaster:
SwaSlu Stealth Roast Opportunity - When the Roaster gets busy, the busy Roaster gets marketing help! - MORE
It is all about the Marketing! -

In a world that expects ever more production from an ever shrinking timeframe, one can sometimes use some help.

That is what SwaSlu.com is set up to accomplish, more for, and from, your  STEALTH ROAST with minimal effort from your staff, all without risk to the Brand.

The people behind SwaSlu.com spent 20 years cranking a cafe/coffee shop and theater and marketplace, the Brooklyn Lyceum ( brooklynlyceum.com), with two -  three hundred person occupancy activity spaces.

We learned quite a bit working with events big and small. While that venture is on hold (really long story, no time for that now), we have taken some learnings and applied them to sharpen the marketing axe, an espresso marketing axe.

All Things Espresso
Stories and commentary on Espresso - all the news thats fit to drink! - MORE
the SHOT!!! -

Swaslu thinks, with its Permian mind, that espresso ain't all that complicated. It is all about an attention to rigorous detail that Swaslu nails, but mere mortal baristas cannot hope match at volume. 

And, armed with what baristas cannot match, we are hitting the road to sample a panoply of STEALTH ROASTS from roasters nationwide all to spread the Americano love and  do unbiased market research for the roasters. 

First off, SwaSlu lets the roasters roast an build relationships with the growers.  The art of roasting and the effort to effectively interact with the growers is an important art best left to those who focus on that art, and is, really, the core foundation for great shots.

Second, SwaSlu digs into what espresso is as opposed to brewing.  That is on the science end of the spectrum, an end with which Swaslu is entirely familiar.

Espresso commands the taste from the grinds, whereas brewing coaxes out whatever flavor will willingly be coaxed.

Swaslu saves vital taste characteristics of the STEALTH ROASTS at our espresso workshop for sampling far from the normal machinery and preconceptions of espresso enabling our pop-up  roadshow. 

Americanos will come to rule the playing field, much as we did with infinite evolutional varieties over millions of years.

Snack Samples
Let us help you push your snack - whilst we push Stealth Roasts - MORE
TL/DR -

Many things go well with STEALTH ROAST Espresso.

Time to bring it home strong.

With an engaged espresso audience, we can sample your snacks and get feedback.

Apply here : https://swaslu.com/apply_snack.

500 Samplings over 8-16 event days.

And customer feedback to boot!

SwaSlu Philosophy
why SwaSlu do what it do - more espresso variants than are dreamt of in your philosophy
ASSERTIONS -

SwaSlu 101:

Coffee is a fruit and one shall not roast a fruit till the essence of fruit is reduced to ashes.  You wouldn't do that to a grapefruit, so leave the coffee alone.

Espresso is a process, different from brewing, that extracts an otherworldly goodness when done well.

Espresso roasts are just roasts the roasters think would do well in the espresso process.  There is no standard.

Lighter roasts fade in milk based drinks.  So a bit less milk with lighter roasts in lattes and cappuccinos.

Espresso is origin of the universe level complicated : https://swaslu.com/wip/10044.

Americanos (espresso + a little hot H20) release flavors and nuances ordinary coffee can only bow to.

Freezing espresso shots is cool (pun intended) and allow for better Americanos than 95% of any brewed coffee, artisanal or not.

Many things go well with Espresso.

They should be liberally sampled (Submit Snack).

All things Trilobite
waiting since the permian - for a trilobite web compendium
Trilobites = fascinating. -

With a trilobite as the swaslu representative, we want to give a shout out to these amazing creatures.

Rarely are there animals that survived hundreds of millions of years.

Enjoy some links and some discussion.

  1. A lament of the fate of trilobites
    youtube.com/watch?v=wjibmVcvtoE
  2. Nigel Hughes (singer/professor)
    earthsciences.ucr.edu/hughes.html
  3. Trilobite (Deep Time)
    youtube.com/watch?v=oAJhGbs54zw
  4. The Trouble With Trilobites
    youtube.com/watch?v=Aji2VnQFUCs
  5. Origins of Trilobites
    trilobites.info/origins.htm

Special Events
Wedding or focused service ... - Let SwaSlu serve you.
Mediocre coffee got you down? -

Want tasty coffee served at an event?

Lattes that turn heads?

Be it a wedding or a roaster promo, let SwaSlu serve it up.

Contact us here to chat : https://swaslu.com/contact.

Espresso String Theory
Origin of the universe complicated! - What makes or breaks an espresso shot? - MORE
String Theory:Primer -

In the never ending quest to understand the basic fundamentals of the universe, something called String Theory popped up decades ago.

Just as we experience a three dimensional reality of width-X-height-X-depth with a 4th dimension of time  added,  a height-X-width-X-depth-X-time, so it is theorized that there are 7 more  dimensions making a :
 height-X-width-X-depth-X-time-X-d5-X-d6-X-d7-X-d8-X-d9-X-d10-X-d11-

No matter how much of a headache you get attempting to understand this (as all physicists get), you can feel the complexity of such a system, a complexity that is approximated by Espresso.

Next we deal with 11 Espresso dimensions.

When we get done you should appreciate what SwampSlurry provides, a reduction of that complexity to a stellar product for your home, business or event.


Just the facts, Please.
Learn from coffee industry mistakes! - Simple rules to steller Espresso
Things we know... -

Many variables must be continuously monitored and  controlled to ensure a great shot.

One thing we learned is that the failure along the lines of any one variable results in shots of espresso that are just meh and require much sweetener and much dilution (milk/water) to correct for the failure of that one variable.

In the end, we realized that a consistently pulled shot, when frozen immediately and counter to prevailing theory, allows for a tremendous taste to be more consistently provided.

The variables (at least the ones we are willing to tell you) we seek to control:

  1. Good beans
  2. Two shot volume of espresso beans. 
  3. Grind such that clumping occurs but quickly collapses after clumping.
  4. Consistent hot water temperature.
  5. Seconds after contact with water without pressure (ensures that the top layer is evenly saturated)...
  6. push through for a double shot into a 2 oz jar.

That is all there is to it, save for the experienced eye to tune the process almost shot to shot.

By our estimate, a hundred hours of pulling shots this way will make you a pro. 

This process also solves the pull time problem for a coffee shop who is swamped with business.

Simply queue up some of these frozen jars a few minutes in advance in hot water and you can just unscrew the cap and combine the espresso elixer with 200  degred +/-  hot water and have an Americano as quick as pouring a cup of coffee.

Our way is likely to produce a better Americanos and better latte than your machine / barista  combo will.

Note that the espresso shots are still better done by your staff as the crema is not preserved with this method, although the taste is.


Old Guard still standing ...

    CHICAGO TRIBUNE
  • --Air and Water Show resumes after rain delay; thunderstorms expected to roll in
  • --ABLA Homes resident laments the ‘never-ending’ gun violence after 3 men critically wounded in Near W
  • --Look who’s back: Ex-Bears QB Josh McCown ends retirement to sign with the Eagles
    NPR
  • --Opinion: Hong Kong Protesters Might Bother Tourists, Or Pierce Their Conscience
  • --Repercussions Of Family Separations Continue
  • --Understanding Kashmir
    NEW YORK TIMES
  • --Four Million Indians in One State Risk Being Denied Citizenship. Most Are Muslims.
  • --Inmate 76318-054: The Last Days of Jeffrey Epstein
  • --Jeffrey Epstein Autopsy Results Show He Hanged Himself in Suicide
    LA TIMES
  • --Bill Nye tore into Trump over his stance on climate change, arguing his administration is going in t
  • --China angry as U.S. Approves Sale Of 66 Advanced F-16 Fighter Jet To Taiwan For $8 Billion
  • --Thousands protest in Brazil against Bolsonaro's education cuts

Indie news of note ...

    HIDDEN CITY PHILADELPHIA
  • --Historic Maritime Landmark Under Threat After Construction Mishap
  • --In Northeast Philadelphia, A Rich History Of Train Tracks And Acquisitions
  • --Eastern State Penitentiary Illuminates “Hidden Lives” Of The Incarcerated
    NEW HAVEN INDEPENDENT
  • --Welcome To WNHH!
  • --Police Union Contract Passes 259-13
  • --State Approves Primary Care Move
    PRO PUBLICA
  • --How a Video Gambling Company Helped Bankroll Local Politicians
  • --“Dirtbag,” “Savages,” “Subhuman”: A Border Agent’s Hateful Career and the Crime That Finally Ended I
  • --ProPublica’s “Flood Thy Neighbor” Investigation Wins 2019 Communication Award
    CHICAGO REPORTER
  • --Mainstream media supports flawed Chicago Police gun ‘offender’ data portal
  • --Why meritocracy is a myth in college admissions
  • --Fifty years ago, Jimi Hendrix’s Woodstock anthem expressed the hopes and fears of a nation

Science feeds of note ...

    SLASHDOT
  • --Dreams of Offshore Servers Haunt The Ocean-Based Micronation of 'Sealand'
  • --'Futurefon' Crowdfunded on Indiegogo Was Part Of a Multimillion-dollar Scam
  • --June Windows Security Patch Broke Many EMF Files
    POPULAR SCIENCE
  • --10 rules for picking the perfect campsite
  • --Last week in tech: Snap’s new spectacles, Sega’s Genesis Mini, and the clickiest new keyboards aroun
  • --Dwarf star planets could glow with life
    SPACE.COM
  • --Kylo Ren Force Grips His Way into 'Star Wars Resistance' Season 2 Trailer
  • --Space Photos: The Most Amazing Images This Week!
  • --Top Space Stories of the Week!
    REDDIT - SCIENCE
  • --Scientists relieve bottleneck in photosynthesis, which may lead to increase in crop production, by p
  • --Stone tools are evidence of modern humans in Mongolia 45,000 years ago, 10,000 years earlier than pr
  • --People who use more emojis may have more sex and get more dates, suggesting that emoji users may be

Evolution feeds of note ...

    EVOLUTION INSTITUTE
  • --Morality Regulates Our Social Physiology
  • --The Human Social Organism and a Parliament of Genes
  • --Master Class: A Conversation with Jonathan Birch About the Equivalence of Theories of Social Evoluti
    CELL.COM
  • --Climate Change Is Breaking Earth’s Beat
  • --An Ecological Loop: Host Microbiomes across Multitrophic Interactions
  • --Linking Traits across Ecological Scales Determines Functional Resilience
    NYTIMES:EVOLUTION
  • --Evolution Gave Us Heart Disease. We’re Not Stuck With It.
  • --A Battle Is Raging in the Tree of Life
  • --Frances Arnold Turns Microbes Into Living Factories
    FRONTIERS IN
  • --Does Long-Term Selection for Development Time Result in Canalization: A Test Using Drosophila melano
  • --A Toggle-Switch and a Feed-Forward Loop Engage in the Control of the Drosophila Retinal Determinatio
  • --Phenotypic Plasticity, Developmental Instability, and Robustness: The Concepts and How They Are Conn

Espresso feeds of note ...

    REDDIT COFFEE
  • --Stir More Often! Seriously, try this
  • --Barista Seltzer Water Dispenser
  • --Best latte in Maui?
    I NEED COFFEE
  • --Making Cold Brew Coffee With the Primula Coffee Maker
  • --Inanimate Objects Comics #70
  • --The Coffee Lover’s Diet – 10 Ideas from the Book
    PERFECT DAILY FEED
  • --What Is a Cacao Cut Test & When Is it Useful?
  • --Cómo Introducir a Los Clientes al Café de la Tercera Ola
  • --Cómo Forjar y Mantener Relaciones Con tu Comprador de Café
    COFFEETOGRAPHER
  • --A Coffee Roaster Empowers America’s Brewers To Build from The Brewer Up.
  • --calendar.: Grab Your Friends, Six Events To Do In August
  • --music.: A Mixtape, Hot, Humid + Almost Heavy