Don't Blink Espresso

magical mix - a bit of this, a dash of that, voila MORE

ethereal espresso plane

-

While Swaslu seeks out stellar espresso roasts

and processes the roasts into an espresso cellar (hundreds of roasts drawn and frozen in time with key flavor details locked in place forever), we live to experiment.  When we find a combo that works for us we want to share it with you.

Thus, Blink Espresso, a magical combination of espressos.

Stealth Roasts

We do the labor ... pushing roaster flavor! - marketing espresso is a tasty job ... someone has to do it. MORE

TLDR / Summary -

Swaslu samples Stealth Roast Americanos

(and, on occasion, other espresso based drinks) using anonymous flash frozen manual (https://www.rok.coffee ) espresso roasts at events ... and collects up unbiased reviews and comments.

Swaslu collates the results and creates a database of anonymous taste preference information.

Americanos (and espresso based drinks) will rule the world!

***NOTE: we often mix a bit of this espresso and a bit of that espresso making the don't blink espresso

Dear Roaster:

SwaSlu Stealth Roast Opportunity - When the Roaster gets busy, the busy Roaster gets marketing help! MORE

It is all about the Marketing! -

In a world that expects ever more production from an ever shrinking timeframe, one can sometimes use some help.

That is what SwaSlu.com is set up to accomplish, more for, and from, your  STEALTH ROAST with minimal effort from your staff, all without risk to the Brand.

The people behind SwaSlu.com spent 20 years cranking a cafe/coffee shop and theater and marketplace, the Brooklyn Lyceum ( brooklynlyceum.com), with two -  three hundred person occupancy activity spaces.

We learned quite a bit working with events big and small. While that venture is on hold (really long story, no time for that now), we have taken some learnings and applied them to sharpen the marketing axe, an espresso marketing axe.

All Things Espresso

Stories and commentary on Espresso - all the news thats fit to drink! MORE

the SHOT!!! -

Swaslu thinks, with its Permian mind, that espresso ain't all that complicated. It is all about an attention to rigorous detail that Swaslu nails, but mere mortal baristas cannot hope match at volume. 

And, armed with what baristas cannot match, we are hitting the road to sample a panoply of STEALTH ROASTS from roasters nationwide all to spread the Americano love and  do unbiased market research for the roasters. 

First off, SwaSlu lets the roasters roast an build relationships with the growers.  The art of roasting and the effort to effectively interact with the growers is an important art best left to those who focus on that art, and is, really, the core foundation for great shots.

Second, SwaSlu digs into what espresso is as opposed to brewing.  That is on the science end of the spectrum, an end with which Swaslu is entirely familiar.

Espresso commands the taste from the grinds, whereas brewing coaxes out whatever flavor will willingly be coaxed.

Swaslu saves vital taste characteristics of the STEALTH ROASTS at our espresso workshop for sampling far from the normal machinery and preconceptions of espresso enabling our pop-up  roadshow. 

Americanos will come to rule the playing field, much as we did with infinite evolutional varieties over millions of years.

Snack Samples

Let us help you push your snack - whilst we push Stealth Roasts MORE

TL/DR -

Many things go well with STEALTH ROAST Espresso.

Time to bring it home strong.

With an engaged espresso audience, we can sample your snacks and get feedback.

Apply here : https://swaslu.com/apply_snack.

500 Samplings over 8-16 event days.

And customer feedback to boot!

SwaSlu Philosophy

why SwaSlu do what it do - more espresso variants than are dreamt of in your philosophy MORE

ASSERTIONS -

SwaSlu 101:

Coffee is a fruit and one shall not roast a fruit till the essence of fruit is reduced to ashes.  You wouldn't do that to a grapefruit, so leave the coffee alone.

Espresso is a process, different from brewing, that extracts an otherworldly goodness when done well.

Espresso roasts are just roasts the roasters think would do well in the espresso process.  There is no standard.

Lighter roasts fade in milk based drinks.  So a bit less milk with lighter roasts in lattes and cappuccinos.

Espresso is origin of the universe level complicated : https://swaslu.com/wip/10044.

Americanos (espresso + a little hot H20) release flavors and nuances ordinary coffee can only bow to.

Freezing espresso shots is cool (pun intended) and allow for better Americanos than 95% of any brewed coffee, artisanal or not.

Many things go well with Espresso.

They should be liberally sampled (Submit Snack).

All things Trilobite

waiting since the permian - for a trilobite web compendium MORE

Trilobites = fascinating. -

With a trilobite as the swaslu representative, we want to give a shout out to these amazing creatures.

Rarely are there animals that survived hundreds of millions of years.

Enjoy some links and some discussion.

  1. A lament of the fate of trilobites
    youtube.com/watch?v=wjibmVcvtoE
  2. Nigel Hughes (singer/professor)
    earthsciences.ucr.edu/hughes.html
  3. Trilobite (Deep Time)
    youtube.com/watch?v=oAJhGbs54zw
  4. The Trouble With Trilobites
    youtube.com/watch?v=Aji2VnQFUCs
  5. Origins of Trilobites
    trilobites.info/origins.htm
Special Events

Wedding or focused service ... - Let SwaSlu serve you. MORE

Mediocre coffee got you down? -

Want tasty coffee served at an event?

Lattes that turn heads?

Be it a wedding or a roaster promo, let SwaSlu serve it up.

Contact us here to chat : https://swaslu.com/contact.

Espresso String Theory

Origin of the universe complicated! - What makes or breaks an espresso shot? MORE

String Theory:Primer -

In the never ending quest to understand the basic fundamentals of the universe, something called String Theory popped up decades ago.

Just as we experience a three dimensional reality of width-X-height-X-depth with a 4th dimension of time  added,  a height-X-width-X-depth-X-time, so it is theorized that there are 7 more  dimensions making a :
 height-X-width-X-depth-X-time-X-d5-X-d6-X-d7-X-d8-X-d9-X-d10-X-d11-

No matter how much of a headache you get attempting to understand this (as all physicists get), you can feel the complexity of such a system, a complexity that is approximated by Espresso.

Next we deal with 11 Espresso dimensions.

When we get done you should appreciate what SwampSlurry provides, a reduction of that complexity to a stellar product for your home, business or event.


Just the facts, Please.

Learn from coffee industry mistakes! - Simple rules to steller Espresso MORE

Things we know... -

Many variables must be continuously monitored and  controlled to ensure a great shot.

One thing we learned is that the failure along the lines of any one variable results in shots of espresso that are just meh and require much sweetener and much dilution (milk/water) to correct for the failure of that one variable.

In the end, we realized that a consistently pulled shot, when frozen immediately and counter to prevailing theory, allows for a tremendous taste to be more consistently provided.

The variables (at least the ones we are willing to tell you) we seek to control:

  1. Good beans
  2. Two shot volume of espresso beans. 
  3. Grind such that clumping occurs but quickly collapses after clumping.
  4. Consistent hot water temperature.
  5. Seconds after contact with water without pressure (ensures that the top layer is evenly saturated)...
  6. push through for a double shot into a 2 oz jar.

That is all there is to it, save for the experienced eye to tune the process almost shot to shot.

By our estimate, a hundred hours of pulling shots this way will make you a pro. 

This process also solves the pull time problem for a coffee shop who is swamped with business.

Simply queue up some of these frozen jars a few minutes in advance in hot water and you can just unscrew the cap and combine the espresso elixer with 200  degred +/-  hot water and have an Americano as quick as pouring a cup of coffee.

Our way is likely to produce a better Americanos and better latte than your machine / barista  combo will.

Note that the espresso shots are still better done by your staff as the crema is not preserved with this method, although the taste is.


Old Guard still standing ...


    NEW YORK TIMES
  • --Mulvaney Says Trump Held Back Ukraine Aid Pending Investigation of Democrats
  • --Gordon Sondland, E.U. Envoy, Testifies That Trump Delegated Ukraine Policy to Giuliani
  • --Perry Tells Trump He Will Resign as Energy Secretary
    LA TIMES
  • --Blizzard bans 3 more 'Hearthstone' players for holding up pro-Hong Kong protest signs during a lives
  • --U.K. Millennials Worse Off Than People Born in the 1970s; Generational progress has stalled for the
  • --Turkey to suspend Syria offensive, US says
    NPR
  • --Even With A New Agreement, Brexit Is Not A Done Deal. Here's Why
  • --Death Of K-Pop Singer Leads To Discussion About Online Bullying
  • --The Human Toll Of Turkey's Invasion Into Northern Syria
    BBC
  • --Turkey to suspend Syria offensive 'to allow Kurdish withdrawal'
  • --National Doral Miami: Trump Florida golf course to host G7 summit
  • --Elijah Cummings: Veteran US Democrat dies aged 68

Indie news of note ...


    CITY LAB
  • --When Climate Activists Target Public Transit
  • --CityLab Daily: San Francisco’s Busiest Street is Going Car-Free
  • --The Great Crime Decline Is Over in Some Chicago Neighborhoods
    BALTIMORE BREW
  • --A booming voice for Baltimore, Elijah Cummings dies
  • --At long last, Baltimore has cyber insurance
  • --Bluestem developer seeks to reverse finding of inadequate sewers in Baltimore County
    PRO PUBLICA
  • --We Found Over 700 Doctors Who Were Paid More Than a Million Dollars by Drug and Medical Device Compa
  • --Updated: Dollars for Docs
  • --Inside TurboTax’s 20-Year Fight to Stop Americans From Filing Their Taxes for Free
    SAN FRANCISCO PUBLIC PRESS
  • --On Loma Prieta Quake’s 30th Anniversary: Talk of a Future Temblor
  • --Tenant Groups Protest Corporate Landlord for Shifting Costs to Tenants
  • --Journalist Reflects on Covering 2015 San Francisco Election

Science feeds of note ...


    POPULAR SCIENCE
  • --Watch the first all-female spacewalk live
  • --What has hundreds of sexes and excels at math? This is Slime Molds 101.
  • --Dreamlike sheets to upgrade your bedding
    SLASHDOT
  • --Germany's Cybersecurity Agency Recommends Firefox As Most Secure Browser
  • --Earth-Like Planets May Be Common Outside Our Solar System, Scientists Discover
  • --The Death of Cars Was Greatly Exaggerated
    SPACE.COM
  • --The Milky Way Stole Its Cosmic Neighbors from Another Galaxy
  • --After Musk's Pot Escapade, NASA Paid for SpaceX's Safety Review — But Not Boeing's
  • --Doomed Alien Planets 'Polluted' White Dwarf Stars with Earth-Like Rocks

Evolution feeds of note ...


    NATURE.COM
  • --Collective behaviour in 480-million-year-old trilobite arthropods from Morocco
  • --Reducing the ionizing radiation background does not significantly affect the evolution of Escherichi
  • --The evolution of parental care diversity in amphibians
    FRONTIERS IN
  • --Multiple Roles of the Polycistronic Gene Tarsal-less/Mille-Pattes/Polished-Rice During Embryogenesis
  • --Does Long-Term Selection for Development Time Result in Canalization: A Test Using Drosophila melano
  • --A Toggle-Switch and a Feed-Forward Loop Engage in the Control of the Drosophila Retinal Determinatio
    CELL.COM
  • --Sexual Dimorphism and Species Diversity: from Clades to Sites
  • --Funding Conservation through an Emerging Social Movement
  • --Hope on the Wing
    NYTIMES:EVOLUTION
  • --Trilobite Fossils Show Conga Line Frozen for 480 Million Years
  • --A Virus in Koala DNA Shows Evolution in Action
  • --Was Heidi the Octopus Really Dreaming?

Espresso feeds of note ...


    SPRUDGE
  • --Study Finds Coffee Compounds May Help Curb Issues Caused By Obesity
  • --Inside Boku, Philadelphia’s Art Gallery & Coffee Bar Inside An Apartment
  • --Baristas Fight For Pay Transparency With New Wage Surveys
    I NEED COFFEE
  • --Espresso Tamping Visual Tutorial
  • --Life is Coffee Comics #28
  • --Step By Step Bonavita Immersion Coffee Dripper Tutorial
    PERFECT DAILY FEED
  • --Cómo Usar Los Datos de Tueste Del Café: RoR, Temperatura y Más
  • --Coffee Farming Guide: How to Improve Soil Quality
  • --Cómo Preparar tu Café Según su Grado de Tueste
    REDDIT COFFEE
  • --[MOD] The Official Deal Thread
  • --[MOD] Inside Scoop - Ask the coffee industry
  • --Grinders : What do we know and what is just snake oil?