Swaslu: Inexorable Espresso Evolution
Roaster Flavor Without the Labor
ABOUT

When the Brooklyn Lyceum gets done
undoing a non-trivial set of procedural due process violations ...


There ... WILL ... BE ... BETTER ... COFFEE ...
on the Brooklyn Lyceum block.
till then
... Out & About & On The Road w/an answer:
... Inexorable Espresso Evolution ...
Flavor, not labor, from our espresso cellar!
-- 15 years of a coffee shop/cafe
and the aftermath of Hurricane Sandy taught us that
there is another, more ecological, way.

-- When the Brooklyn Lycem Due Process dust settles,
we may be taking on, or taking out,
Starbucks with our own Espresso cellar.

--Till then we are pulling espress shots the SwaSlu way, on the road again!

We make it a point not to be a roaster
and will be presenting multitudes of flavors of roasters
from, well, everywhere at interim locations, events, markets and fairs.

Interested in better americanos/lattes than you could ever do at home?
Take a dip HERE

Judicial due process violations brought to you by
Judges Donald Scott Kurtz, Reinaldo Rivera & Devin Cohen
LOCATIONS

While we wait for the inevitable, either the court :
accepts the original judicial checkmate
(complaint was statutorily abandoned
based on record provided to the Court by the Plaintiff.)
or
accepts the new judicial checkmate
the court retroactively created
in avoiding that original judicial checkmate
(failure to serve our atty any papers, AND,
notice to appear a decade in the past,
no matter whom was served, AND,
granting relief not requested, AND,
granting relief unavailable under statute cited, AND,
premising decision on two non-existent sworn statements).
We are looking at a couple of interim sites in our other haunts
(New York State, Philadelphia and Maine).

Judicial due process violations brought to you by
Judges Donald Scott Kurtz, Reinaldo Rivera & Devin Cohen
Don't Blink Espresso

magical mix
a bit of this, a dash of that, voila MORE

ethereal espresso plane

-

While Swaslu seeks out stellar espresso roasts

and processes the roasts into an espresso cellar (hundreds of roasts drawn and frozen in time with key flavor details locked in place forever), we live to experiment.  When we find a combo that works for us we want to share it with you.

Thus, Blink Espresso, a magical combination of espressos.

Stealth Roasts

We do the labor ... pushing roaster flavor!
marketing espresso is a tasty job ... someone has to do it. MORE

TLDR / Summary -

Swaslu samples Stealth Roast Americanos

(and, on occasion, other espresso based drinks) using anonymous flash frozen manual (https://www.rok.coffee ) espresso roasts at events ... and collects up unbiased reviews and comments.

Swaslu collates the results and creates a database of anonymous taste preference information.

Americanos (and espresso based drinks) will rule the world!

***NOTE: we often mix a bit of this espresso and a bit of that espresso making the don't blink espresso

Dear Roaster:

SwaSlu Stealth Roast Opportunity
When the Roaster gets busy, the busy Roaster gets marketing help! MORE

It is all about the Marketing! -

In a world that expects ever more production from an ever shrinking timeframe, one can sometimes use some help.

That is what SwaSlu.com is set up to accomplish, more for, and from, your  STEALTH ROAST with minimal effort from your staff, all without risk to the Brand.

The people behind SwaSlu.com spent 20 years cranking a cafe/coffee shop and theater and marketplace, the Brooklyn Lyceum ( brooklynlyceum.com), with two -  three hundred person occupancy activity spaces.

We learned quite a bit working with events big and small. While that venture is on hold (really long story, no time for that now), we have taken some learnings and applied them to sharpen the marketing axe, an espresso marketing axe.

All Things Espresso

Stories and commentary on Espresso
all the news thats fit to drink! MORE

the SHOT!!! -

Swaslu thinks, with its Permian mind, that espresso ain't all that complicated. It is all about an attention to rigorous detail that Swaslu nails, but mere mortal baristas cannot hope match at volume. 

And, armed with what baristas cannot match, we are hitting the road to sample a panoply of STEALTH ROASTS from roasters nationwide all to spread the Americano love and  do unbiased market research for the roasters. 

First off, SwaSlu lets the roasters roast an build relationships with the growers.  The art of roasting and the effort to effectively interact with the growers is an important art best left to those who focus on that art, and is, really, the core foundation for great shots.

Second, SwaSlu digs into what espresso is as opposed to brewing.  That is on the science end of the spectrum, an end with which Swaslu is entirely familiar.

Espresso commands the taste from the grinds, whereas brewing coaxes out whatever flavor will willingly be coaxed.

Swaslu saves vital taste characteristics of the STEALTH ROASTS at our espresso workshop for sampling far from the normal machinery and preconceptions of espresso enabling our pop-up  roadshow. 

Americanos will come to rule the playing field, much as we did with infinite evolutional varieties over millions of years.

Snack Samples

Let us help you push your snack
whilst we push Stealth Roasts MORE

TL/DR -

Many things go well with STEALTH ROAST Espresso.

Time to bring it home strong.

With an engaged espresso audience, we can sample your snacks and get feedback.

Apply here : https://swaslu.com/apply_snack.

500 Samplings over 8-16 event days.

And customer feedback to boot!

SwaSlu Philosophy

why SwaSlu do what it do
more espresso variants than are dreamt of in your philosophy MORE

ASSERTIONS -

SwaSlu 101:

Coffee is a fruit and one shall not roast a fruit till the essence of fruit is reduced to ashes.  You wouldn't do that to a grapefruit, so leave the coffee alone.

Espresso is a process, different from brewing, that extracts an otherworldly goodness when done well.

Espresso roasts are just roasts the roasters think would do well in the espresso process.  There is no standard.

Lighter roasts fade in milk based drinks.  So a bit less milk with lighter roasts in lattes and cappuccinos.

Espresso is origin of the universe level complicated : https://swaslu.com/wip/10044.

Americanos (espresso + a little hot H20) release flavors and nuances ordinary coffee can only bow to.

Freezing espresso shots is cool (pun intended) and allow for better Americanos than 95% of any brewed coffee, artisanal or not.

Many things go well with Espresso.

They should be liberally sampled (Submit Snack).

All things Trilobite

waiting since the permian
for a trilobite web compendium MORE

Trilobites = fascinating. -

With a trilobite as the swaslu representative, we want to give a shout out to these amazing creatures.

Rarely are there animals that survived hundreds of millions of years.

Enjoy some links and some discussion.

  1. A lament of the fate of trilobites
    youtube.com/watch?v=wjibmVcvtoE
  2. Nigel Hughes (singer/professor)
    earthsciences.ucr.edu/hughes.html
  3. Trilobite (Deep Time)
    youtube.com/watch?v=oAJhGbs54zw
  4. The Trouble With Trilobites
    youtube.com/watch?v=Aji2VnQFUCs
  5. Origins of Trilobites
    trilobites.info/origins.htm

Old Guard still standing ...

  • LA TIMES
  • --Furious crowd forces armed police officers to release men arrested for kissing on a beach in Mexico
  • --Amazon rainforest plots sold via Facebook Marketplace ads: Parts of Brazil's Amazon rainforest are b
  • --"They Started Burning the Homes": Ethiopians Say Their Towns Are Being Razed In Ethnic Cleansing Cam
  • NPR
  • --Coronavirus World Map: We've Now Passed The 100 Million Mark For Infections
  • --Israelis and Palestinians See Starkly Different Coronavirus Vaccination Numbers
  • --All Female Flight Crew In Afghanistan Makes History
  • NEW YORK TIMES
  • --Second Former Aide Accuses Cuomo of Sexual Harassment
  • --Lindsey Boylan, Ex-Aide, Says Cuomo Sexually Harassed Her
  • --Andrew Cuomo Is Under Fire. Can He Be Defeated?
  • CHICAGO TRIBUNE
  • --Young girl among 2 killed in Gresham house fire, officials say; 4 others injured
  • --You’ve gotten your second COVID-19 vaccination. When will your life get back to normal?
  • --Here’s what you need to know about COVID-19 vaccines in Illinois

Indie news of note ...

  • ATLANTIC YARDS REPORT
  • --CBRE buys 35% stake in workspace provider Industrious, which has outpost on Dean Street, across from
  • --In routine vote, Nassau County approves amendments to support Coliseum reopening. Again, a misunders
  • --Office space glut in Brooklyn likely casts further clouds on plans for office project at Site 5
  • NEW HAVEN INDEPENDENT
  • --Welcome To WNHH!
  • --New Warrant Charges Pan With Murder
  • --New Vaccination Clinics Announced
  • PRO PUBLICA
  • --Lawsuit Reveals New Allegations Against PG&E Contractor Accused of Fraud
  • --The Murder Chicago Didn’t Want to Solve
  • --ProPublica’s COVID-19 Stories Win Polk Award for Health Reporting

Science feeds of note ...

  • SLASHDOT
  • --America Authorizes Johnson & Johnson's COVID-19 Vaccine For Emergency Use
  • --How Facebook Silenced an Enemy of Turkey To Prevent a Hit To the Company's Business
  • --Apple's Powerful M1 MacBooks are Lowering The Resale Value of Older MacBooks
  • REDDIT - SCIENCE
  • --When teachers offer positive encouragement to disruptive students, rather than focus on the negative
  • --Therapy may help you find a job. In a new study, 41% of unemployed or underemployed people undergoin
  • --Perception of time slowing may influence the suicidal process - A new study, published in European N

Evolution feeds of note ...

  • EVOLUTION INSTITUTE
  • --Introducing Prosocial World to the World
  • --Martin Luther Rewired Your Brain
  • --Does Competition Increase Trust?
  • FRONTIERS IN
  • --Characterization of the Leucistic Texas Rat Snake Pantherophis obsoletus
  • --Amphibian Hormones, Calcium Physiology, Bone Weight, and Lung Use Call for a More Inclusive Approach
  • --The Development of Arthropod Segmentation Across the Embryonic/Post-embryonic Divide – An Evolutiona
  • CELL.COM
  • --Do Reverse Janzen-Connell Effects Reduce Species Diversity?
  • --Quantifying the Interrelationship between Livestock Infections and Climate Change: Response to Ezenw
  • --Waxing and Waning of Wings
  • NYTIMES: EVOLUTION
  • --7 Virus Variants Found in U.S. Carrying the Same Mutation
  • --Tiny Blobs of Brain Cells Could Reveal How Your Mind Differs From a Neanderthal’s
  • --Running Is a Total Body Affair

Espresso feeds of note ...

  • SPRUDGE
  • --Coffee Design: Tony’s Coffee Celebrates Fifty Years Of Roasting
  • --2021 World Of Coffee Canceled Due To COVID-19
  • --These Mugs Are So Cute I Want To Scream
  • PERFECT DAILY FEED
  • --Coffee News Recap, Feb 26: Nespresso sales up 7% in 2020, over 1,800 samples sent to COE Ethiopia &
  • --How can coffee roasters drive change at origin?
  • --“The beauty is that we produce the coffee”: Exploring manual brewing’s popularity in Indonesia
  • COFFEE TOGRAPHER
  • --The cup in Casablanca’s Ski Club Campaign, Friedhats Social Panel Project, Bird Rock Coffee Spotligh
  • --My Oat Sense on Willa’s Oat Milk
  • --hopper.: Everybody’s Busy Rap Duo Menu, Blk&Bold Is Targetwide, Film ‘Promising Young Woman’s’ Make