Don't Blink Espresso
magical mix - a bit of this, a dash of that, voila

ethereal espresso plane

-

While Swaslu seeks out stellar espresso roasts and processes the roasts into an espresso cellar (hundreds of roasts drawn and frozen in time with key flavor details locked in place forever), we live to experiment.  When we find a combo that works for us we want to share it with you.

Thus, Blink Espresso, a magical combination of espressos.

Stealth Roasts
We do the labor ... pushing roaster flavor! - marketing espresso is a tasty job ... someone has to do it. - MORE
TLDR / Summary -

Swaslu samples/markets Stealth Roast Americanos (and, on occasion, other espresso based drinks) using espresso roasts anonymously at events ... and collects up unbiased reviews and comments.

Swaslu collates the results and creates a database of anonymous taste preference information.

You, the tasting public, get to sample espresso roasts without any of the hype, just the product.

Americanos (and espresso based drinks) will rule the world!

Dear Roaster:
SwaSlu Stealth Roast Opportunity - When the Roaster gets busy, the busy Roaster gets marketing help! - MORE
It is all about the Marketing! -

In a world that expects ever more production from an ever shrinking timeframe, one can sometimes use some help.

That is what SwaSlu.com is set up to accomplish, more for, and from, your  STEALTH ROAST with minimal effort from your staff, all without risk to the Brand.

The people behind SwaSlu.com spent 20 years cranking a cafe/coffee shop and theater and marketplace, the Brooklyn Lyceum ( brooklynlyceum.com), with two -  three hundred person occupancy activity spaces.

We learned quite a bit working with events big and small. While that venture is on hold (really long story, no time for that now), we have taken some learnings and applied them to sharpen the marketing axe, an espresso marketing axe.

All Things Espresso
Stories and commentary on Espresso - all the news thats fit to drink! - MORE
the SHOT!!! -

Swaslu thinks, with its Permian mind, that espresso ain't all that complicated. It is all about an attention to rigorous detail that Swaslu nails, but mere mortal baristas cannot hope match at volume. 

And, armed with what baristas cannot match, we are hitting the road to sample a panoply of STEALTH ROASTS from roasters nationwide all to spread the Americano love and  do unbiased market research for the roasters. 

First off, SwaSlu lets the roasters roast an build relationships with the growers.  The art of roasting and the effort to effectively interact with the growers is an important art best left to those who focus on that art, and is, really, the core foundation for great shots.

Second, SwaSlu digs into what espresso is as opposed to brewing.  That is on the science end of the spectrum, an end with which Swaslu is entirely familiar.

Espresso commands the taste from the grinds, whereas brewing coaxes out whatever flavor will willingly be coaxed.

Swaslu saves vital taste characteristics of the STEALTH ROASTS at our espresso workshop for sampling far from the normal machinery and preconceptions of espresso enabling our pop-up  roadshow. 

Americanos will come to rule the playing field, much as we did with infinite evolutional varieties over millions of years.

Snack Samples
Let us help you push your snack - whilst we push Stealth Roasts - MORE
TL/DR -

Many things go well with STEALTH ROAST Espresso.

Time to bring it home strong.

With an engaged espresso audience, we can sample your snacks and get feedback.

Apply here : https://swaslu.com/apply_snack.

500 Samplings over 8-16 event days.

And customer feedback to boot!

SwaSlu Philosophy
why SwaSlu do what it do - more espresso variants than are dreamt of in your philosophy
ASSERTIONS -

SwaSlu 101:

Coffee is a fruit and one shall not roast a fruit till the essence of fruit is reduced to ashes.  You wouldn't do that to a grapefruit, so leave the coffee alone.

Espresso is a process, different from brewing, that extracts an otherworldly goodness when done well.

Espresso roasts are just roasts the roasters think would do well in the espresso process.  There is no standard.

Lighter roasts fade in milk based drinks.  So a bit less milk with lighter roasts in lattes and cappuccinos.

Espresso is origin of the universe level complicated : https://swaslu.com/wip/10044.

Americanos (espresso + a little hot H20) release flavors and nuances ordinary coffee can only bow to.

Freezing espresso shots is cool (pun intended) and allow for better Americanos than 95% of any brewed coffee, artisanal or not.

Many things go well with Espresso.

They should be liberally sampled (Submit Snack).

All things Trilobite
waiting since the permian - for a trilobite web compendium
Trilobites = fascinating. -

With a trilobite as the swaslu representative, we want to give a shout out to these amazing creatures.

Rarely are there animals that survived hundreds of millions of years.

Enjoy some links and some discussion.

  1. A lament of the fate of trilobites
    youtube.com/watch?v=wjibmVcvtoE
  2. Nigel Hughes (singer/professor)
    earthsciences.ucr.edu/hughes.html
  3. Trilobite (Deep Time)
    youtube.com/watch?v=oAJhGbs54zw
  4. The Trouble With Trilobites
    youtube.com/watch?v=Aji2VnQFUCs
  5. Origins of Trilobites
    trilobites.info/origins.htm
Special Events
Wedding or focused service ... - Let SwaSlu serve you.
Mediocre coffee got you down? -

Want tasty coffee served at an event?

Lattes that turn heads?

Be it a wedding or a roaster promo, let SwaSlu serve it up.

Contact us here to chat : https://swaslu.com/contact.

Espresso String Theory
Origin of the universe complicated! - What makes or breaks an espresso shot? - MORE
String Theory:Primer -

In the never ending quest to understand the basic fundamentals of the universe, something called String Theory popped up decades ago.

Just as we experience a three dimensional reality of width-X-height-X-depth with a 4th dimension of time  added,  a height-X-width-X-depth-X-time, so it is theorized that there are 7 more  dimensions making a :
 height-X-width-X-depth-X-time-X-d5-X-d6-X-d7-X-d8-X-d9-X-d10-X-d11-

No matter how much of a headache you get attempting to understand this (as all physicists get), you can feel the complexity of such a system, a complexity that is approximated by Espresso.

Next we deal with 11 Espresso dimensions.

When we get done you should appreciate what SwampSlurry provides, a reduction of that complexity to a stellar product for your home, business or event.


Just the facts, Please.
Learn from coffee industry mistakes! - Simple rules to steller Espresso
Things we know... -

Many variables must be continuously monitored and  controlled to ensure a great shot.

One thing we learned is that the failure along the lines of any one variable results in shots of espresso that are just meh and require much sweetener and much dilution (milk/water) to correct for the failure of that one variable.

In the end, we realized that a consistently pulled shot, when frozen immediately and counter to prevailing theory, allows for a tremendous taste to be more consistently provided.

The variables (at least the ones we are willing to tell you) we seek to control:

  1. Good beans
  2. Two shot volume of espresso beans. 
  3. Grind such that clumping occurs but quickly collapses after clumping.
  4. Consistent hot water temperature.
  5. Seconds after contact with water without pressure (ensures that the top layer is evenly saturated)...
  6. push through for a double shot into a 2 oz jar.

That is all there is to it, save for the experienced eye to tune the process almost shot to shot.

By our estimate, a hundred hours of pulling shots this way will make you a pro. 

This process also solves the pull time problem for a coffee shop who is swamped with business.

Simply queue up some of these frozen jars a few minutes in advance in hot water and you can just unscrew the cap and combine the espresso elixer with 200  degred +/-  hot water and have an Americano as quick as pouring a cup of coffee.

Our way is likely to produce a better Americanos and better latte than your machine / barista  combo will.

Note that the espresso shots are still better done by your staff as the crema is not preserved with this method, although the taste is.


Old Guard still standing ...

    LA TIMES
  • --White supremacist engulfed in flames after pouring petrol on synagogue
  • --'Our biggest compliment yet!' Greta Thurberg thanks Opec chief for complaining that climate change c
  • --'Wolf of Wall Street' producer charged with laundering $248 million in 1MDB scandal
    NEW YORK TIMES
  • --Trump Considering an Executive Order to Allow Citizenship Question on Census
  • --Two Years Into Trump’s Presidency, Obama Remains a Top Target for Criticism
  • --Trump Suggests Executive Order on Drug Prices, With a Scope That Is Unclear
    NPR
  • --Sudan's Ruling Military Junta Strike Power-Sharing Deal With Pro-Democracy Activists
  • --How Instex, Europe's Trade Channel With Iran, Will Work
  • --UNESCO Adds Ruins Of Ancient Babylon To Its List Of World Heritage Sites
    CHICAGO TRIBUNE
  • --Draft picks Coby White (17 points) and Daniel Gafford (21) lead the Bulls past the Lakers in their s
  • --3 injured in small plane crash in Illinois field, authorities say
  • --Families return to Navy Pier to try to reclaim strollers, other items abandoned in post-fireworks ch

Indie news of note ...

    SAN FRANCISCO PUBLIC PRESS
  • --New State Law Pits Privacy Against Free Speech, Public Records and Data Brokers
  • --How We Tracked Down the Information to Answer Questions About Tenant Complaints
  • --City Takes Step That Could Expand Housing on the Westside
    HIDDEN CITY PHILADELPHIA
  • --Summer Break
  • --Rare Collection Of Early American Flags Explores The Evolution Of Old Glory
  • --Developer Targets Asian Shopping Center In Next Battle For Washington Avenue
    PRO PUBLICA
  • --New York Is Investigating Whether Facebook Lets Advertisers Discriminate
  • --How Chicago, a Hospital and Private Companies Make Money Off the Poor
  • --Nonprofit Christian Hospital Suspends Debt Collection Lawsuits Amid Furor Over Suing Its Own Employe
    CITY LIMITS
  • --Housing Update: Tenant Blacklist Ban, Sewage in the Gowanus, Facebook Investigated For Housing Discr
  • --Max & Murphy: Reynoso Sizes Up Bushwick’s Past, Present & Future
  • --Max & Murphy: The State of NYC’s Civil Liberties in 2019

Science feeds of note ...

    POPULAR SCIENCE
  • --We might finally know how the first black holes formed
  • --The Fujifilm Instax Mini LiPlay is an instant film camera that records sound
  • --This killer belt of seaweed stretches all the way across the Atlantic
    PHYS.ORG
  • --A deadly fungus is killing millions of bats in the U.S. Now it's in California
  • --Tech jobs soar to all-time record heights in Bay Area
  • --July 4th earthquake won't delay the Big One. And it might have worsened quake strain
    SPACE.COM
  • --See SpaceX Falcon Heavy Fairing Return to Earth in Amazing Video
  • --DSCOVR Spacecraft in Safe Mode
  • --Mysterious X-37B Military Space Plane Caught on Camera (Photo)
    SCIENCE NEWS
  • --Here’s the science behind some of your favorite things to do in summer
  • --The largest seaweed bloom ever detected spanned the Atlantic in 2018
  • --Ancient DNA reveals the origins of the Philistines

Evolution feeds of note ...

    FRONTIERS IN
  • --Does Long-Term Selection for Development Time Result in Canalization: A Test Using Drosophila melano
  • --A Toggle-Switch and a Feed-Forward Loop Engage in the Control of the Drosophila Retinal Determinatio
  • --Phenotypic Plasticity, Developmental Instability, and Robustness: The Concepts and How They Are Conn
    NATURE.COM
  • --Queer voices in palaeontology
  • --Synchronised nesting aggregations are associated with enhanced capacity for extended embryonic arres
  • --An unexpected genetic diversity pattern and a complex demographic history of a rare medicinal herb,
    EVOLUTION INSTITUTE
  • --Darwinizing the Federalist Papers: Preamble
  • --The “Benefits,” Risks, and Costs of Routine Infant Circumcision
  • --A Blurred Future: How Our Eyes Are Changing To Meet Modern Visual Demands
    CELL.COM
  • --The DNA around Us
  • --Evidence Is Key for Effective Biodiversity Communication
  • --Improving Environmental Interventions by Understanding Information Flows

Espresso feeds of note ...

    SPRUDGE
  • --Coffee Design: Broadcast Coffee In Seattle, Washington
  • --A Brief History Of Not Buying Coffee As Financial Advice
  • --Build-Outs Of Summer: Roots Coffeehouse In Ft Worth, TX
    COFFEETOGRAPHER
  • --Eight Things in Coffee and Culture To Do This July.
  • --music.: A New York Mixtape ‘Brighten The Gloom’
  • --coffee.: Coffee Project’s Cappuccino Goes Well.
    PERFECT DAILY FEED
  • --How to Include Non-Dairy Milks in Your Coffee Shop Menu
  • --Velocidad Del Tambor de La Tostadora: ¿Cómo Afecta al Café?
  • --Regresando a Las Raíces Del Café en Moka, Yemen
    REDDIT COFFEE
  • --Any budget brewers out there? Looking to do the best I can with the money I have.
  • --I'm an Aussie tourist in Seattle. Looking for a decent blend to aeropress on my travels. Any suggest
  • --[MOD] What have you been brewing this week?/ Coffee bean recommendations