Don't Blink Espresso
magical mix
a bit of this, a dash of that, voila MORE

ethereal espresso plane

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While Swaslu seeks out stellar espresso roasts

and processes the roasts into an espresso cellar (hundreds of roasts drawn and frozen in time with key flavor details locked in place forever), we live to experiment.  When we find a combo that works for us we want to share it with you.

Thus, Blink Espresso, a magical combination of espressos.

Stealth Roasts
We do the labor ... pushing roaster flavor!
marketing espresso is a tasty job ... someone has to do it. MORE
TLDR / Summary
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Swaslu samples Stealth Roast Americanos

(and, on occasion, other espresso based drinks) using anonymous flash frozen manual (https://www.rok.coffee ) espresso roasts at events ... and collects up unbiased reviews and comments.

Swaslu collates the results and creates a database of anonymous taste preference information.

Americanos (and espresso based drinks) will rule the world!

***NOTE: we often mix a bit of this espresso and a bit of that espresso making the don't blink espresso

Dear Roaster:
SwaSlu Stealth Roast Opportunity
When the Roaster gets busy, the busy Roaster gets marketing help! MORE
It is all about the Marketing!
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In a world that expects ever more production from an ever shrinking timeframe, one can sometimes use some help.

That is what SwaSlu.com is set up to accomplish, more for, and from, your  STEALTH ROAST with minimal effort from your staff, all without risk to the Brand.

The people behind SwaSlu.com spent 20 years cranking a cafe/coffee shop and theater and marketplace, the Brooklyn Lyceum ( brooklynlyceum.com), with two -  three hundred person occupancy activity spaces.

We learned quite a bit working with events big and small. While that venture is on hold (really long story, no time for that now), we have taken some learnings and applied them to sharpen the marketing axe, an espresso marketing axe.

All Things Espresso
Stories and commentary on Espresso
all the news thats fit to drink! MORE
the SHOT!!!
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Swaslu thinks, with its Permian mind, that espresso ain't all that complicated. It is all about an attention to rigorous detail that Swaslu nails, but mere mortal baristas cannot hope match at volume. 

And, armed with what baristas cannot match, we are hitting the road to sample a panoply of STEALTH ROASTS from roasters nationwide all to spread the Americano love and  do unbiased market research for the roasters. 

First off, SwaSlu lets the roasters roast an build relationships with the growers.  The art of roasting and the effort to effectively interact with the growers is an important art best left to those who focus on that art, and is, really, the core foundation for great shots.

Second, SwaSlu digs into what espresso is as opposed to brewing.  That is on the science end of the spectrum, an end with which Swaslu is entirely familiar.

Espresso commands the taste from the grinds, whereas brewing coaxes out whatever flavor will willingly be coaxed.

Swaslu saves vital taste characteristics of the STEALTH ROASTS at our espresso workshop for sampling far from the normal machinery and preconceptions of espresso enabling our pop-up  roadshow. 

Americanos will come to rule the playing field, much as we did with infinite evolutional varieties over millions of years.

Snack Samples
Let us help you push your snack
whilst we push Stealth Roasts MORE
TL/DR
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Many things go well with STEALTH ROAST Espresso.

Time to bring it home strong.

With an engaged espresso audience, we can sample your snacks and get feedback.

Apply here : https://swaslu.com/apply_snack.

500 Samplings over 8-16 event days.

And customer feedback to boot!

SwaSlu Philosophy
why SwaSlu do what it do
more espresso variants than are dreamt of in your philosophy MORE
ASSERTIONS
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SwaSlu 101:

Coffee is a fruit and one shall not roast a fruit till the essence of fruit is reduced to ashes.  You wouldn't do that to a grapefruit, so leave the coffee alone.

Espresso is a process, different from brewing, that extracts an otherworldly goodness when done well.

Espresso roasts are just roasts the roasters think would do well in the espresso process.  There is no standard.

Lighter roasts fade in milk based drinks.  So a bit less milk with lighter roasts in lattes and cappuccinos.

Espresso is origin of the universe level complicated : https://swaslu.com/wip/10044.

Americanos (espresso + a little hot H20) release flavors and nuances ordinary coffee can only bow to.

Freezing espresso shots is cool (pun intended) and allow for better Americanos than 95% of any brewed coffee, artisanal or not.

Many things go well with Espresso.

They should be liberally sampled (Submit Snack).

All things Trilobite
waiting since the permian
for a trilobite web compendium MORE
Trilobites = fascinating.
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With a trilobite as the swaslu representative, we want to give a shout out to these amazing creatures.

Rarely are there animals that survived hundreds of millions of years.

Enjoy some links and some discussion.

  1. A lament of the fate of trilobites
    youtube.com/watch?v=wjibmVcvtoE
  2. Nigel Hughes (singer/professor)
    earthsciences.ucr.edu/hughes.html
  3. Trilobite (Deep Time)
    youtube.com/watch?v=oAJhGbs54zw
  4. The Trouble With Trilobites
    youtube.com/watch?v=Aji2VnQFUCs
  5. Origins of Trilobites
    trilobites.info/origins.htm
Special Events
Wedding or focused service ...
Let SwaSlu serve you. MORE
Mediocre coffee got you down?
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Want tasty coffee served at an event?

Lattes that turn heads?

Be it a wedding or a roaster promo, let SwaSlu serve it up.

Contact us here to chat : https://swaslu.com/contact.

Espresso String Theory
Origin of the universe complicated!
What makes or breaks an espresso shot? MORE
String Theory:Primer
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In the never ending quest to understand the basic fundamentals of the universe, something called String Theory popped up decades ago.

Just as we experience a three dimensional reality of width-X-height-X-depth with a 4th dimension of time  added,  a height-X-width-X-depth-X-time, so it is theorized that there are 7 more  dimensions making a :
 height-X-width-X-depth-X-time-X-d5-X-d6-X-d7-X-d8-X-d9-X-d10-X-d11-

No matter how much of a headache you get attempting to understand this (as all physicists get), you can feel the complexity of such a system, a complexity that is approximated by Espresso.

Next we deal with 11 Espresso dimensions.

When we get done you should appreciate what SwampSlurry provides, a reduction of that complexity to a stellar product for your home, business or event.


Just the facts, Please.
Learn from coffee industry mistakes!
Simple rules to steller Espresso MORE
Things we know...
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Many variables must be continuously monitored and  controlled to ensure a great shot.

One thing we learned is that the failure along the lines of any one variable results in shots of espresso that are just meh and require much sweetener and much dilution (milk/water) to correct for the failure of that one variable.

In the end, we realized that a consistently pulled shot, when frozen immediately and counter to prevailing theory, allows for a tremendous taste to be more consistently provided.

The variables (at least the ones we are willing to tell you) we seek to control:

  1. Good beans
  2. Two shot volume of espresso beans. 
  3. Grind such that clumping occurs but quickly collapses after clumping.
  4. Consistent hot water temperature.
  5. Seconds after contact with water without pressure (ensures that the top layer is evenly saturated)...
  6. push through for a double shot into a 2 oz jar.

That is all there is to it, save for the experienced eye to tune the process almost shot to shot.

By our estimate, a hundred hours of pulling shots this way will make you a pro. 

This process also solves the pull time problem for a coffee shop who is swamped with business.

Simply queue up some of these frozen jars a few minutes in advance in hot water and you can just unscrew the cap and combine the espresso elixer with 200  degred +/-  hot water and have an Americano as quick as pouring a cup of coffee.

Our way is likely to produce a better Americanos and better latte than your machine / barista  combo will.

Note that the espresso shots are still better done by your staff as the crema is not preserved with this method, although the taste is.


Old Guard still standing ...


    NEW YORK TIMES
  • --Saudis Say Oil Facilities Were Hit With Iranian Weapons
  • --Oil Prices Expected to Remain Elevated After Attack on Saudi Arabia
  • --Iran Rules Out Meeting Between Trump and Rouhani
    LA TIMES
  • --Boris Johnson ducks out of press conference amid noisy protests, leaving empty podium next to Luxemb
  • --$1m a minute: the farming subsidies destroying the world - The public is providing more than $1m per
  • --Trump Calls Reports That He’d Meet With Iran ‘Fake News’ — Even Though His Cabinet Secretaries Said
    CHICAGO TRIBUNE
  • --NL Central tracker: Cubs pull within 2 games of the Cardinals in the division thanks to Ryan Braun’s
  • --Tracking Chicago homicide victims
  • --Family finances: A break on inherited IRAs could disappear
    BBC
  • --Saudi oil attacks: US says intelligence shows Iran involved
  • --Common cold stopped by experimental approach
  • --Turkey says three million could return to safe zone in Syria

Indie news of note ...


    SAN FRANCISCO PUBLIC PRESS
  • --Cities Grapple with ‘Banked’ Rent Hikes
  • --Redevelopment in San Francisco — a Tangled Tale
  • --Statewide Rent Cap’s Author Talked Challenges to its Passage — and Then it Did
    CITY LIMITS
  • --‘Better Than Nothing’ Won’t Cut it for Critics of Brooklyn Housing Development
  • --Opinion: 14 Reasons Why Citi Bike in Bushwick is a Bad Idea
  • --Climate Change Poses Serious Challenges for City’s Natural Areas
    BALTIMORE BREW
  • --ACLU calls Young’s executive order “barring” police misconduct gag orders “a sham”
  • --EXCLUSIVE: Water main break causes fish kill in Leakin Park
  • --Trauma – and anger – after a body is discovered hanging near a Baltimore school
    ATLANTIC YARDS REPORT
  • --Closed (?) open space at 535 Carlton; digging at B15; FDNY sidewalk parking; a dangerous Sixth Avenu
  • --Clouds over Chinese investment continue to grow, though no specifics re Greenland
  • --From the latest Construction Alert: little change, but some stored materials at southeast block will

Science feeds of note ...


    POPULAR SCIENCE
  • --Giving legal rights to nature could reduce public health threats like toxic algae
  • --Scientists are investigating the secrets of smelly cat butts
  • --The best apps for reading books on your phone
    SPACE.COM
  • --Sand Dunes Snake Near Mars' North Pole (Photo)
  • --Parody Video Takes Ariana Grande's NASA Fandom to New Heights
  • --NASA Probe to Fly Over India's Moon-Landing Site Tuesday
    REDDIT - SCIENCE
  • --Racial stereotyping might be one reason some continue to blame video games for school shootings, sug
  • --Genetic markers of modified mosquitos were detected in a wild population of A.aegypti following a tr
  • --An analysis of over 2,500 published psychological science papers found that a large majority appeare

Evolution feeds of note ...


    FRONTIERS IN
  • --Does Long-Term Selection for Development Time Result in Canalization: A Test Using Drosophila melano
  • --A Toggle-Switch and a Feed-Forward Loop Engage in the Control of the Drosophila Retinal Determinatio
  • --Phenotypic Plasticity, Developmental Instability, and Robustness: The Concepts and How They Are Conn
    EVOLUTION INSTITUTE
  • --Self-Interest, Rightly Understood
  • --Blurring the Line Between “Others” – A Practical Application of Cultural Multilevel Selection Theory
  • --The Darwinian ‘Struggle for Existence’ is Really About Balance
    CELL.COM
  • --The Past and Future of Experimental Speciation
  • --The Pathobiome in Animal and Plant Diseases
  • --The Evolution of Variance Control
    NYTIMES:EVOLUTION
  • --For Poison Dart Frogs, Markings Matter When It Comes to Survival
  • --Scientists Find the Skull of Humanity’s Ancestor, on a Computer
  • --Evolution Gave Us Heart Disease. We’re Not Stuck With It.

Espresso feeds of note ...


    REDDIT COFFEE
  • --[MOD] The Official Deal Thread
  • --[MOD] Inside Scoop - Ask the coffee industry
  • --why is my oat milk steaming so badly!!! :-(
    PERFECT DAILY FEED
  • --Consejos Para Controlar la Calidad en la Tostaduría de Café
  • --Thin Months: Why Are Coffee Producers Going Hungry?
  • --¿Cuánto Deberías Pagarles a Tus Baristas?
    I NEED COFFEE
  • --Cold Brew Coffee is Not Rocket Science
  • --Making Cold Brew Coffee With the Primula Coffee Maker
  • --Inanimate Objects Comics #70
    SPRUDGE
  • --The Sprudge Coffee Guide To Richmond, Virginia
  • --Which Coffee Booze Are You?
  • --Build-Outs Of Summer: Mr. West Cafe Bar University Village In Seattle, WA